Immersive Learning Environment Platform: ChulaVerse’s 3D Interactive University

Abstract

As immersive technologies continue to evolve, the metaverse has emerged as a promising direction in smart education. This study presents the design and evaluation of ChulaVerse World, a virtual reality platform developed to replicate Chulalongkorn University’s campus and support immersive learning through 3D navigation and virtual classrooms. The system integrates a detailed 3D university map and an interactive communication layer to facilitate spatial orientation and collaborative academic experiences. Two pilot courses were conducted using an exploratory case study approach: the first, “Beginner to Metaverse,” involved on-site training for first-year engineering students, while the second, “Full Experience Online Metaverse,” was delivered entirely online. Quantitative data were collected using a structured survey instrument based on the Unified Theory of Acceptance and Use of Technology (UTAUT), with qualitative feedback captured through open-ended responses and in-class observations. The results showed strong student interest in using the platform in future courses and moderate satisfaction with its performance, interface, and usability. These outcomes align with previous studies in metaverse-based education, emphasizing the importance of onboarding support, user interface clarity, and scalable technical design. The study highlights the potential of ChulaVerse World to enhance accessibility, engagement, and digital transformation in university-level education.